Our Story

Divine Goddess is a consciously crafted and ethically produced yoga wear and accessories brand designed in Byron Bay, Australia. Our purpose is to empower women to create magic on and off the mat and embrace the transformative power of yoga and our connection to nature.

Born in the vibrant coastal town of Byron Bay, Australia, we have always been passionate about creating high-quality, sustainable yoga wear and accessories that resonate with the values of our customers. What started as a humble family business has grown into a business with international reach. Rooted in the energy of this unique land, Divine Goddess embodies the spirit of Byron Bay—free-spirited, connected, and deeply respectful of nature. As we step into an exciting new chapter in 2025, our journey evolves beyond Australia, with international expansion backed by private equity, allowing us to share our vision with an even wider community.

Our products are proudly designed by yoga professionals for yoga lovers. Our products are ethically crafted and our Bolsters are proudly produced by a women’s collective in Bali. At the heart of our brand is a commitment to inclusivity—because all women are divine goddesses, without exception. Our devotion to sustainability remains unwavering, from sourcing eco materials to ensuring our production practices are responsible, and a strong focus on waste control. We are dedicated to making a measurable impact, ensuring that our growth benefits both our community and the planet.

As our journey evolves, our purpose remains steadfast: to craft beautiful, conscious products that honour the sacred practice of yoga and the divine essence in every woman.

Visit our Byron Bay store at 3b/1 Byron St, Byron Bay NSW 2481